Commercial photography is a massive category that includes all kinds of subjects, but accurately visually representing a business is its goal -- marketing. Printed ads in magazines and billboards are still used, but if you have a business these days, you hopefully have a website because that is where customers go for any and all information.
Potential customers check out a website to literally see what your business is like without commitment, and how it makes them feel, and that's done with yourwebsite design and your imagery.
I believe the visual marketing of our businesses (or ourselves) is just a step down from fine art -- if it's not done well, what does that say about your business practices? My commercial clients get the same level of attention as my portrait clients, and have included leather handbags, rock bands, acupuncturists and chiropractors, cookies, teeth, fishing tackle, even condoms (in boxes, please). See Clients. If you've been considering updating the images on your website, from just 1 to all of them, contact me and I can help you and your webdesigner create a refreshed new look. And what a nice excuse to remind the world and your clients with an email blast or repost on Facebook that you're out there.
Quality matters. Pull your customers to you with images that pop.